In real world . The leader must be able to have a good communicate and know about how to communicate. All of which depend on communication, verbal and non-verbal. It meaning form one person to another person or to the groups and There would be no miscommunication or misunderstanding. The sender should understand context and the receiver. And send a clear massages. Receiver get to understand that message . It meaning the leader have a good communication. To be a leader, we need to master the skills at the core. The corporate communication skills need to interact successfully with internal audiences and external stakeholders. Communication strategy is including core communication skills, organizational communication skills and corporate communication skills.
Projecting a positive leadership ethos, Ethos refers to qualities of greater depth and substance. It ties more directly to our character. A positive ethos will take leaders a long way towards influencing their audience with their intended message. In contrast a negative ethos is one of the greatest barriers to effective communication. Successful leadership communication depends on projecting a positive ethos.
The importance of understanding our audience cannot be overemphasized. Combine power and trust and encourage the audience to trust us and believe our message.
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