L2 Leadership Communication Purpose, Strategy, and Structure

This chapter we will about communication strategy to achieve communication goals, whether those goals involve a fairly narrow communication activity, like e-mail sent to apply for a job. Or presentation. Or a part of a large communication event. Effective communication strategy allows you to anticipate and more likely avoid the barries and therefore. Eliminate the interferences that can prevent you message . We have to clarifying the purpose and generating idea and connecting thinking and communicating. And then considering the communication context like where does the communication fall in the overall flow of communication first or last?. Like wht happened before and after? And using a strategy framework to help us develop the how-to-use and when to use it. Creating action plan preparing for a major communication event. Or any communication that will reach audiences and effect an entire organization. About analyzing audiences by expertise, by decision-making style, by medium, by organizational context