L3 The Language of Leaders

This chapter is to help you create a positive ethos through the effective use of language--the use of the right words in the right way to achieve the outcome you intend. When u speak and when you write, we need to possess confidence not only in our know ledge . You reveal your ethos through the language you use. If you are unsure and lack confidence in your writing or speaking abilities, your choice of words, your style, and your tone will reveal it . If ,on the other hand, you are confident in your ability to use the language of leaders, that confidence will resonate in your words and enhance your influence with all your targeted audiences.

A leader want your audience to perceive positive ethos in your tone, to see you as confident, and to trust and believe you. This chapter begins by discussing how you can achieve a positive ethos through your writing and speaking style, which your audience perceives as your tone. It provides ways to make your style more concise and , by doing so , ensure that you sound more forceful and confident. It then reviews briefly the correct use of language expected in leadership communication and concludes by showing you techniques the help you edit your own work.